Facebook has 1.32 billion daily active users, making it the most widely used social platform in the world.
However, with all of these active users, it is now harder than ever for your business to get the engagement (likes, comments, and shares) on content that once came so easily.
Why is this the case? Much like Google, Facebook is constantly updating and refining the algorithm that decides what is placed on a Facebook user’s news feed. Good news if you want to see pictures of your best friends on vacation, but bad news if you want to promote your business on Facebook with minimal effort (or budget).
So how do we out-smart the algorithm? You just have to be more strategic about the way in which you manage your Facebook page, and this can be a great opportunity to take advantage of free online tools that provide insights to organically increase your engagement.
Here are our top 5 free tools for Facebook that we would recommend:
LikeAlyzer helps you to measure and analyze the potential success rate of your Facebook page, and best of all, it is completely free of charge. You can also use this as a tool to see what your competitors are scoring to keep one step ahead of your competition.
LikeAlyzer gives you suggestions on how to get a higher score on your Facebook page, by rating elements of your page such as frequency of the content posted, variation in types of content, the length of posts, and response times. By giving these key elements and pages an overall score, you can get a good handle on areas to improve.
ShortStack allows you to build Facebook contests, giveaways and quiz templates, then publish them directly to Facebook. To access advanced options for these campaigns (and to remove the ShortStack branding), you’ll need to upgrade to a paid plan. However, it’s free element is very robust and allows for quite a bit of experimenting. With Shortstack’s free trial, you get 100 entries on your contest, giveaway, or quiz. You can also build unlimited campaigns and send unlimited emails. This blog from ShortStack provides you with everything you need to know about running a Facebook contest, competition, or giveaway. It’s well worth a read.
At MarketTap, we get the opportunity to work with a lot of great e-commerce businesses and one tool that has particularly piqued our interest recently is Ecwid; a shopping cart tool that allows you to add an online store to Facebook, Tumblr, or any other social media site.
Ecwid offers users a free plan to get them started, giving e-commerce businesses another channel to sell their products while syncing directly to your central inventory. It’s only free for up to 10 products but fortunately paid plans aren’t too expensive, starting at just $12.50 per month.
If you have experience with the Facebook advertising platform and are keen to discover what is working and what isn’t when it comes to your paid strategy, try out Facebook Ads Compass. This completely free tool will allow you to understand key campaign metrics, by comparing ad performance across devices, age and gender in an easy-to-understand, digestible way.
Besides being a social media publishing and scheduling tool, Post Planner has a content curation engine that helps you find the best content in your industry, so that you can understand what resonates with your target market. This ultimately allows you to share excellent and engaging content in between your brand’s marketing message. Curation is a huge part of a robust content strategy, so even this part of the tool alone can be hugely valuable.
Post Planner also possesses another useful feature: a proprietary ranking system that rates your content according to how likely your audience is to engage with what you’re curating. The catch? It’s not a free tool. However, it’s starter package is only $3 per month, which is less than your daily coffee order and with all its features, it’s definitely a steal!
They say: “A goal without a plan is just a wish” and tools above will work to give you a head start on that goal when used as part of your social media strategy.
If you are unsure of how to effectively implement changes to your Facebook page, or simply don’t know where to start, let our MarketTap experts help. Simply book a free marketing consultation and learn more about what we can do for you.