5 Digital Marketing Myths

The digital marketing world is full of countless myths and misconceptions surrounding do’s and don’ts. This can make it a confusing landscape for newcomers who are unsure of what’s true and what isn’t. Speaking to clients on a daily basis makes us acutely aware of what the most common myths are.

This article attempts to debunk some of the more popular and more common myths related to digital marketing in the hope of providing fresh insights to business owners wanting to take their brands, products or services to a higher marketing plane.

1. SEO is a One Time Thing

We often have clients ask us something along the lines of, “Can’t you just SEO my website?”. While their eagerness is certainly understandable, the most important thing with SEO is consistency. You need to optimize pages, post new content, attract links, drive traffic, and improve your site’s structure on a regular basis. This is similar to all marketing activities – you don’t simply finish marketing your business.

There are two exceptions to this, one-time SEO could be justified on a brand-new website build and for a local business that has a site that doesn’t even mention their home town. After you’ve done the initial optimization, you could wait a few months to see how effective your updates were before you go and change or update on a regular basis.

If you are not sure what makes sense for your business in its current state, book a free consultation with us.

2. You Need to be on Every Social Platform

Here is an old, but very applicable adage: quality over quantity. If you’re frantically signing up for Snapchat in the middle of the night, expecting that it will be the magic marketing bullet for your business, we're going to have to ask you to back away from your phone.

Start with a manageable plan on social platforms you use and understand. Think 1 blog per week, 3 Instagram and Facebook posts, and a few Instagram stories per week. No need to get set-up on every social media platform under the sun. Create a simple, sustainable plan that you can manage.

Not sure where to begin? Check out our social media calendar template and get organized!

3. It’s All About Tech

We love marketing technology at MarketTap. More data, more ways to connect your brand with people, and more ways to grow your business. But with great responsibility comes great power.

Marketers need to still take the time to learn about their customers and their un-met needs. To really win in the market you need to feverishly seek opportunities to create customer delight that led to loyalty, and ultimately profitable new sales.

Great technology helps but it’s more of a means to an end, than an end in itself. If you focus solely on the technology and disseminating information without any context or thought, the likelihood is that you will just end up annoying people.

4. Social Media is Free

Like any form of marketing, there is an associated cost that comes with. Sure, there’s no cost to register, fill out your company’s bio, and let the world know what you think. While some company’s might outsource content development, many keep it in-house and as a result the explicit costs aren’t intimidating.

The real cost is in promotion. With Facebook and other platforms increasingly focused on scrubbing their feeds of any hint of organic promotion, it’s very much a pay to play environment with 3 million advertisers on Facebook vying for eyeballs.

5. If You Build It, They Will Come

Content marketing is about a lot more than just content creation. Everyone likes to focus on the first part of the term, content marketing, but they often overlook the word that follows content: marketing. Simply building content just isn’t enough, you need to disseminate that content. This requires figuring out your content promotion strategy, from your social channels to your influencers to your paid advertising.

A good initial strategy could involve sharing your content on all your social channels, encouraging people to like and share the content, sending it out in an email, and occasionally reposting old blog content to keep it circulating.

Conclusion

Myths have been in existence for quite a while and continue to proliferate even in this modern and highly inter-connected marketing world. It is a good thing that gathering information at this day and age is so much easier than ever before, giving consumers the tools and information they need to verify fact from myth!