We live in a world where the word “selfie” now has a spot in the Merriam-Webster dictionary and no one is allowed to touch their food until “that person” gets a good shot. Social networks have created a space where everyone can share what’s most important to them, what inspires them and their own creations.
However, because of the sheer volume of people on social media these days, and the number of images being uploaded daily, it’s becoming harder and harder to stand out from the crowd.
Well, over 40 billion photos have been uploaded on Instagram since the app launched in 2010 and 95 million images are uploaded every single day, which is 25 million more photos per day than we shared in 2016! Meanwhile, on Facebook, there are a total of 300 million photos being uploaded per day.
In short: Great visual content.
To take eye-catching photographs, you don’t need thousands of dollars worth of fancy photography equipment, studio lighting, or a degree. You simply need a camera (the camera on your smartphone works just fine), a little knowledge about lighting, and a subject. With 200 million Instagrammers visiting brand or business profiles every day, it is important to have a strong presence online and share high-quality content that will attract more engagement and keep your audience interested.
To help you get there, we have created this handy social photography tip sheet…