One of the first questions we ask our clients is: Who are you targeting?

Loosely defined, a ‘target market’ is a group of customers towards which a business has decided to aim its marketing efforts.

Your target market is the cornerstone to your entire marketing strategy. Yet we find that many marketers struggle to identify just exactly who they are trying to connect with.

With this in mind, we created a worksheet to help marketers like you figure out exactly who to target. You’ll be more focused and more effective in your marketing strategies, and be able to get a greater return on your marketing spend.

Downloading this worksheet will also help you:

  • Pinpoint your ideal customer’s needs
  • Establish why your customers should buy from you
  • Build a more detailed understanding of your target customer
  • Stop wasting advertising spend on the wrong audience