The $5 Solution to Your Reach Problem on Facebook

Has the organic reach from your Facebook posts dropped off a cliff? Ours did. And so did most of our customers’. This happened because Facebook made an algorithm update. We tested a number of different types of content, times of day, etc. but it became clear that Facebook was going to force us to advertise if you want to increase your reach on Facebook.

Then, a statement from Facebook leaked that confirmed what we had been seeing for months. Here is that statement,

“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”

AKA – if you want people to see your content, you’re going to have to pay for it.

Don’t let this turn you off of Facebook, because it’s the most effective social platform for driving your online objectives (awareness, sales, newsletter sign-ups, event registrations, etc.). After some exploring on Facebook, here’s what we found…

We saw a dramatic difference between posts we “boosted” (spent money on) and posts we didn’t.

We quickly realized you don’t need a big (or even medium) sized budget to see impressive results when boosting Facebook posts. For small businesses, we recommend boosting a post with $5-10 to start.

On average, companies post 3-4 times per week on Facebook. If you boost each post with $5, that’s $60-$100 per month. If you aren’t doing any paid social, that may seem like a lot.

PICTURE THIS

You have 2,000 followers on Facebook.

  • How long does it take you to develop each post? Let’s say 30 minutes.
  • What’s your time worth? $50/hour, for argument sake. That’s $25/post.
  • If few people are seeing this post on Facebook, you just spend $25 with little to no return.
  • Now, if you spend an extra $5, you’ll reach an extra 1000-2000 people, and the number of link clicks will increase from about 10 to 25.
  • You just increased your website traffic per post by 150% for only $5.

Here are some tips to get started with boosting your Facebook Posts.

DO’s

  • Boost posts that support your business objectives.
  • Ex. Drive web traffic – the post links to your website.
  • Ex. Event Registrations – post links to your event registration page.
  • Boost Facebook Events.
  • Use detailed targeting to reach people who don’t yet follow you on Facebook.
  • Boost your post for a short period 1-3 days
  • Include a call to action button

DON’Ts

  • Boost curated articles (unless you’re getting a kickback, or it’s part of a partnership agreement).
  • Turn off your boost after 1 hr because you don’t see results. It takes about 12-24hrs to really see results.

HOW TO BOOST A POST

We couldn’t say it better ourselves. Check out this quick video tutorial by Facebook on boosting a post. CLICK HERE