We love working with Melissa Akkaway so much, we asked her to share her MarketTap story:
The Particulars was created as an online destination that focuses on the best accessories from around the globe. From designer to high street and everything in between, as a fashion entrepreneur, I look for the most exceptional accessories from the web and my travels. My site brings you news, style advice, and features on the people we all admire.
I’m a fashion girl and entrepreneur, not a marketer. I was working with a web development company to build my website and branding, but realized I had no idea how to drive traffic to the site.
My vision is to become the go-to online accessories publication. My main goal right now is to build a community.
MarketTap is my marketing team. They not only manage my Instagram, but they write all my blog content and organize our photoshoots in New York and LA. To date, they have written over 60 fresh blog articles (and counting!) about women’s accessories for The Particulars, managing the full process from topic selection to keyword research. They are a super talented and creative team!
Blog articles written