How we helped U-Feast crush their target cost per acquisition by 50%

Client: U-Feast

Industry: Event Services

Services: Digital Media Strategy, Newsletter Management, Social media Advertising, Various Graphic Design Projects, Community Management

Howard Headshot We love helping U-Feast bring their vision to life! We caught up with CMO Howard Thomas, to learn his MarketTap story:

Explain your company in one sentence.

U-Feast hosts pop-up style dining experiences at the hottest restaurants in Toronto and Vancouver.

What challenge were you facing before using MarketTap?

We have a Marketing Manager who successfully leads our overall strategy, but we needed additional digital expertise to effectively reach our target customer and acquire new members online. Today’s marketing and media paradigm is complex and we didn’t have the internal skills to be as successful as we wanted to be in the digital and social media environment.

What were your goals?

Our primary goal is new customer acquisition, but MarketTap has helped us navigate through many different goals like increasing quality website traffic and driving brand awareness as we launched in new markets.

How did MarketTap help you reach your goals?

MarketTap has been a fantastic partner. When launching in a new market, they helped us reach our 3-month new customer acquisition target in 3 weeks through social media advertising and creative social media contests. They also beat our target cost per acquisition by 50%, which way surpassed our expectations.

We use MarketTap for a number of different activities, from developing digital strategies, managing our social media advertising, generating new customer acquisition tactics, managing our social media communities, and providing ongoing graphic design support. The beauty of their on-demand model means that we can increase our services during busy periods and re-adjust our service mix based on our budget and needs on an ongoing basis. They are so flexible and the quality is always outstanding.

Beat target CPA by

Stat 50

MarketTap has all of the attributes you need to work successfully these days – they “get” new marketing and media paradigms and have a unique ability to blend the science of media with arts to generate thoughtful results. It's great to work with a team that gets ahead of the curve on a daily basis and has a service orientation that is not just about being fast, but adding value every day.
Howard Thomas
CMO - U-Feast Corporation

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