We love helping U-Feast bring their vision to life! We caught up with CMO Howard Thomas, to learn his MarketTap story:
U-Feast hosts pop-up style dining experiences at the hottest restaurants in Toronto and Vancouver.
We have a Marketing Manager who successfully leads our overall strategy, but we needed additional digital expertise to effectively reach our target customer and acquire new members online. Today’s marketing and media paradigm is complex and we didn’t have the internal skills to be as successful as we wanted to be in the digital and social media environment.
Our primary goal is new customer acquisition, but MarketTap has helped us navigate through many different goals like increasing quality website traffic and driving brand awareness as we launched in new markets.
MarketTap has been a fantastic partner. When launching in a new market, they helped us reach our 3-month new customer acquisition target in 3 weeks through social media advertising and creative social media contests. They also beat our target cost per acquisition by 50%, which way surpassed our expectations.
We use MarketTap for a number of different activities, from developing digital strategies, managing our social media advertising, generating new customer acquisition tactics, managing our social media communities, and providing ongoing graphic design support. The beauty of their on-demand model means that we can increase our services during busy periods and re-adjust our service mix based on our budget and needs on an ongoing basis. They are so flexible and the quality is always outstanding.
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